USA Pulses (formerly the USA Dry Pea & Lentil Council) is a nonprofit coalition founded in 1965 dedicated to promoting U.S.-grown pulse crops—including dry peas, lentils, chickpeas, and beans. Representing nearly 5,000 growers, processors, exporters, and industry partners, USA Pulses strives to maintain its reputation as the “Standard of Quality” for domestic and international pulse markets.
Their work spans several key areas:
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Market Development – Through a global staff network, they develop international and domestic markets by launching new products, campaigns, and partnerships (e.g. hummus).
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Research & Innovation – They fund and facilitate R&D efforts to improve pulse genetics, product innovation, and nutritional profiles .
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Government & Industry Advocacy – USA Pulses advocates in Washington on trade, farm policy, and food aid programs while working to remove market barriers.
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Education & Outreach – Their consumer-facing initiatives include health, sustainability, and culinary campaigns such as the “Half‑Cup Habit.” They also offer grower education through PulsED, targeting best practices in production and risk management.
Additionally, the Pulse Foundation—launched in 2019 as a 501(c)(3)—supports the organization’s mission by addressing global nutrition, sustainability, and food insecurity through research, educational efforts, and charitable programs usapulses.org.